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Tuesday , 28 September 2021

Availability of Filipino products expands to 262 Woolworths stores across Australia

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Filipino product offerings in Woolworths expanded to over 200 stores across Australia despite the pandemic. Earlier this year, Australia’s largest supermarket chain introduced the distribution of Pinoy food products to 60 of its outlets to expand its reach to the Filipino-Australian community.

According to Bob Harris, the marketing consultant for DHN Trading, importer of the goods, Filipino food favorites continue to be popular among consumers.

“Some of the stores carry our full range of Filipino products while other stores are just starting with a few bestselling items,” Harris said. 

Popular Filipino food products include mixes and sauces, vinegar, noodles, savory snacks, halo-halo mixed fruits, and canned sardines and tuna.

Government data show that nearly 300,000 Filipinos live in Australia, making them the fifth-largest ethnic community in the country. But beyond this community is the increasing demand from other markets.

DHN Trading reported that the expansion of products in the mainstream supermarkets generated a lot of awareness and increased offtake in Filipino and Asian stores.

“The availability of Filipino products in Woolworths provides consumers with more options, convenience and accessibility. But we are also seeing a multiplier effect on small businesses as they provide niche products (lutong bahay, kakanins) and services (remittances, cargo and shipping services, TFC packages) catering to the community. Overall, the market expands and benefits both consumers and businesses,” Harris added. 

“With Filipino food now more accessible in Australia’s mainstream supermarkets, along with hundreds of Filipino grocery or “sari-sari” stores across the country, we can have a taste of home and share it with our Australian friends too,” Philippine Ambassador to Australia Ma. Hellen B. De La Vega said.

Travel through Food

adobo
Photo credit: CITEM – www.foodphilippines.com
halo-halo
Photo credit: CITEM – www.foodphilippines.com

Australians can get a taste of the Philippines through the food products on offer and be able to cook a savory adobo using the Philippines’ popular vinegar and soy sauce brands. Aussies can also try making the Filipinos’ sweet style spaghetti using a well-known sauce or banana ketchup brand. For dessert, they can whip up halo-halo using ready-to-mix halo-halo tropical fruits. 

Chippy corn snacks, a childhood favorite of Filipinos and ubiquitous in barkada (mate) trips, picnics, and movie marathons on weekends, are also available for Australians to munch on during Netflix moments. 

Aside from traditional Filipino products, Woolworths also carries healthy Philippine products such as organic coconut water, virgin coconut oil, coconut flour, banana chips, canned pineapples and other products.

Sustainability Matters

One area the Philippine Department of Trade and Industry in Sydney is looking at is the possibility of supplying more premium products such as fresh frozen items and plant-based meat products. Another area of interest is sustainable packaging materials derived from abaca, banana and other fibrous plant-based materials. 

“Sustainability matters and we know that this is also aligned with Woolworths’ mission of providing not only the highest quality products but also innovative and sustainable packaging solutions,” Alma Argayoso, the Philippines’ trade representative to Australia said. 

Woolworths supermarkets selling Philippine food products

NEW SOUTH WALES

Albury Central
Ashfield
Avalon
Blacktown
Bankstown
Bass Hill
Bathurst City Centre
Baulkham Hills
Berala
Bonnyrigg
Broken Hill
Brookvale Customer Fulfillment Ctr
Burwood
Cabramatta
Campsie
Canterbury Plaza Supermarket
Casula
Cecil Hills
Cherrybrook Village
Chester Hill
Chullora
Cowra
Eagle Vale
East Gardens
Eastern Creek
Emerton
Engadine
Fairfield
Fairfield Heights
Glenmore Park
Glenwood
Green Valley
Hornsby
Hurstville
Ingleburn
Jindabyne Supermarket
Jordan Springs
Kellyville
Kogarah
Lakemba
Lane Cove
Lidcombe
Lismore
Liverpool
Macquarie Fields
Marayong
Marrickville
Marrickville Metro
Mascot
Mascot Customer Fulfillment Ctr
Mayfield
Merryland
Miller
Miranda
Mountain View
Mt Druitt
Narrabri North
New-Rhodes
Newcastle West
Northbridge
Northwest – Circa Shopping Ctr
Pemulwuy
Plumpton
Prestons
Prospect
Punchbowl
Queanbeyan
Revesby
Rockdale
Roselands
Schofields Town Centre
Seven Hills
Singleton
St Clair
St Marys
Strathfield Plaza
Stud Park
The Ponds
Thornleigh
Top Ryde
Town Hall
Tuggerah
Warringah Mall
Wentworthville
West Ryde
Wetherill Park
Wolli Creek
Woolgoolga

ACT

Canberra Airport
Conder
Dickson

VICTORIA

Abbotsford
Airort West
Ararat
Ashwood
Bannockburn
Baxter
Beaconsfield
Benalla
Blackburn North
Box Hill
Braybrook
Burwood Brickworks
Caroline Springs
Churchill
Clayton M-City
Craigieburn Highlands
Craigieburn Town Centre
Cranbourne
Croydon
Dandenong
Deer Park
Dingley
Doncaster
Doncaster Westfield
East Keilor
Eastland
Echuca
Emerald
Endeavour Hills
Epping
Featherbrook
Forest Hill
Garden City
Hamilton
Hampton Park
Hawthorn East
Heidelberg
Highpoint West
Hogans Corner
Hoppers Crossing
Ivanhoe
Keysborough
Keysborough South
Kyneton
Lakes Entrance
Lalor
Lilydale
Maffra
Maryborough
Melbourne NDC
Melbourne Square
Melton
Mill Park
Moonee Ponds
Mooroopna
Mordialloc
Mornington
Mornington East
Mountain Gate
Mt Eliza
Newcomb
Newmarket Plaza
North Melbourne
Northland
Notting Hill CFC
Oakleigh South
Plenty Valley
Portland
Preston
QV
Scoresby
Sebastopol
Somerville
South Melbourne
South Morang
South Morang Central
South Yarra
Springvale
St Albans
Sunshine Market Place
Tarneit Gardens
Taylors Lakes
The Avenue
The District
The Glen (Glen Waverly)
Toorak
Wallan
Wangaratta
Waverley Gardens
Werribee Plaza
Williams Landing
Yarra Junction

QUEENSLAND

Acacia Ridge
Aspley
Biloela (QRX)
Bracken Ridge
Browns Plains
Calamvale
Cannon Hill Supermaarket
Chermside Central
Chermside Marketplace
Darra
Earlville (QRX)
Eight Mile Plains
Forest Lake
Goodna
Greenbank
Inala
Indooroopilly
Kearneys Spring
Kippa-Ring
Marsden 5th Avenue
Meadowbrook
Mermaid Waters
Moorooka
Mt Isa (QRX)
Mt Ommaney
Nerang
Newstead
Nunda
Oxley
Pacific Fair
Richlands
Robina
Robina North Mall
Smith Collective
Southport Park
Stafford
Sunnybank Hills
Surfers Paradise
Taigum

TASMANIA

New Town
Sandy Bay

SOUTH AUSTRALIA

Brighton
Gawler
Kilkenny
Mawson Lakes
Mount Gambier Marketplace
Mt Pleasant
Northgate
Rundle Mall
Unley
Walkerville Supermarket

WESTERN AUSTRALIA

Cannington
Dog Swamp
Esperance
Floreat
Inglewood
Innaloo
Kalgoorlie
Karratha City
Kingsway
Maddington
Melville
Mirrabooka
Morley
Newman
Noranda
Spearwood
St Georges Terrace
Thornlie Square
Wellard

NORTHERN TERRITORY

Alice Springs
Casuarina
Darwin City
Karama
Katherine
Livingston
Nightcliff

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