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Sponsored Post Content Guidelines for Philtimes.com.au

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Thank you for your interest in partnering with Philtimes.com.au for your sponsored content. To ensure a seamless collaboration and maintain the quality and relevance of our platform, please adhere to the following guidelines when submitting your sponsored posts:


1. Relevance to Our Readers

  • Content must be relevant to the audience of Philtimes.com.au, which includes Filipino-Australians and the global Filipino diaspora.
  • Topics should align with the interests and needs of our readers, such as:
    • Migration, settlement, and living in Australia.
    • Education, career, and business opportunities.
    • Filipino culture, traditions, and community events.
    • Lifestyle topics like food, travel, and health.
    • Financial advice, investments, and property-related content.
    • News and stories of significance to the Filipino community.

2. Quality of Content

  • Content must be original, unique, and not published elsewhere.
  • Articles should be written in clear and engaging English (or Filipino if agreed upon).
  • Avoid overly promotional language. Instead, focus on informing, educating, or inspiring readers while subtly promoting your product or service.
  • Use a natural integration of keywords without overstuffing.

3. Word Count and Formatting

  • Articles must be between 700 to 1,200 words.
  • Include:
    • A clear and compelling headline.
    • Subheadings for easy navigation.
    • Short paragraphs for improved readability.
    • Bullet points or numbered lists, where appropriate.
    • A call-to-action (CTA) at the end of the article with a link to your desired URL.
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4. Links

  • Sponsored posts may include 1-2 do-follow links:
    • One primary link to your product/service page or homepage.
    • One secondary link to a relevant resource (optional).
  • Links must be contextual and fit naturally into the content.
  • Spammy or overly promotional links will not be accepted.

5. Images and Media

  • You may submit up to 2 high-quality images (minimum 1200px wide).
  • Images must be royalty-free or owned by you, with proper attribution if required.
  • Embedded media (e.g., YouTube videos) can be included upon approval.

6. Prohibited Content

We do not accept content that:

  • Is irrelevant to our readers or lacks value.
  • Promotes gambling, adult, or illegal services/products.
  • Contains hate speech, discriminatory material, or unethical practices.
  • Includes misleading, false, or unverifiable claims.
  • Focuses on overly political or controversial topics.

7. Submission and Review Process

  • Submit your draft in a Word or Google Doc format to ads@philtimes.com.
  • Our editorial team will review your content within 3-5 business days.
  • We reserve the right to request edits to align content with our standards.
  • Final approval is required before publication.

8. Payment Terms

  • Sponsored posts require full payment before publication.
  • Rates for sponsored content are available upon inquiry. Contact ads@philtimes.com or WhatsApp at +61 411 566 885 for details.

9. Post-Publication

  • Sponsored posts will be marked as “Sponsored” for transparency with our readers.
  • Posts will remain live on Philtimes.com.au for a minimum of 12 months, unless otherwise agreed.
  • Optional promotion on our Facebook page (119,000 followers) and other platforms is available for an additional fee.

By submitting content, you agree to comply with these guidelines. If you have questions or need further clarification, contact us at ads@philtimes.com.

We look forward to working with you!

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