Tuesday, August 26, 2025

First Ube Festival in Melbourne to be held at Queen Victoria Market this weekend

Melbourne is gearing up for its inaugural Colour The World Purple: Ube Festival in Melbourne, which is set to transform the Queen Victoria Market into a vibrant showcase of Filipino culture on Sunday, 11 February, from 10 am to 8 pm. This free event will highlight Filipino food and culture, featuring food and non-food stalls and non-stop entertainment.

This event is a celebration and a strategic move by the Philippine Consulate General in Melbourne to highlight ube, a distinctly Filipino ingredient, amid its rising global popularity. The festival aims to underscore the deep cultural and historical ties Ube has with the Filipino people amidst its increasing availability and popularity in Melbourne and beyond.

Recent years have seen an uptick in the global promotion of ube, with efforts including notable events like the Ube Festival organised by the Philippine Consulate General in Frankfurt in 2022. Melbourne’s embrace of ube reflects these wider trends, with the city’s diverse culinary scene welcoming the ingredient in various forms, from frozen imports conforming to Australia’s strict SPS policies to locally sourced supplies. This growing trend underlines the need to reinforce ube’s Filipino roots, a challenge the festival eagerly accepts.

Attendees can look forward to a unique dining experience at the Chef’s Long Table, hosted by Uling: The Charcoal Project. “Around the World with Ube” is a five-course degustation menu meticulously crafted by chefs Miguel Vargas and Jose Miguel Lontoc, celebrating the versatility of ube in various dishes. There will be three sittings at 11:30 AM, 2:30 PM, and 5:30 PM, with only 120 seats available.

The festival excitement continues with Ube Contests, including the Ube Cake Contest, Savoury Dish Contest, and Halo-Halo Eating Contest, specifically for children aged 10-14, offering fun for the whole family.

This event, conceptualised by the Philippine Consulate General in Melbourne, enjoys the support of Australian-Filipino Community Services, the Filipino Chefs Association of Victoria Inc., EMG Cargo Services, Direct Driving School, and Pinoys in Melbourne, with The Philippine Times as a media partner, showcasing the strong community spirit and collaboration.

For further details, interested parties can contact Ed Guevarra on 0419 209 738.

To buy your tickets for the Chef’s Long Table, book here.

Ube Festival in Melbourne 2024 flyer
Ube Festival Competitions

Hot this week

How to Choose the Right Size Self-Bunded Fuel Tank

Choosing the right self-bunded fuel tank can make all...

What to Consider When Selecting an Air Conditioner for Optimal Comfort

Choosing the right air conditioner (AC) plays a crucial...

Filipino-Australian Director James J. Robinson wins Best Australian Director at MIFF 2025

The Melbourne International Film Festival (MIFF) 2025 has recognised...

How to Prep Your Yard for Long-Term Health

Creating a healthy, resilient yard requires more than occasional...

How Property Valuation Courses Prepare You for a Career in Real Estate

Starting a career in real estate can be both...

Topics

How to Choose the Right Size Self-Bunded Fuel Tank

Choosing the right self-bunded fuel tank can make all...

What to Consider When Selecting an Air Conditioner for Optimal Comfort

Choosing the right air conditioner (AC) plays a crucial...

Filipino-Australian Director James J. Robinson wins Best Australian Director at MIFF 2025

The Melbourne International Film Festival (MIFF) 2025 has recognised...

How to Prep Your Yard for Long-Term Health

Creating a healthy, resilient yard requires more than occasional...

How Australian Daycare Centres Prepare Kids for School

Starting school is a major milestone in a child’s...

Maghintay Ka Lamang

Ang tulang ito ni Rado Gatchalian ay alay sa...

Related Articles

Popular Categories

spot_img