The NSW Government has announced a $100,000 grant to support the sustainability and growth of multicultural media outlets across the state. The funding has been awarded to the Independent Multicultural Media Association (IMMA), which represents more than 45 media organisations reaching up to five million people monthly.
The grant – co-funded by Multicultural NSW and the NSW Department of Customer Service – aims to address challenges faced by multicultural publishers, including audience engagement and maintaining viable business models in a shifting media environment.
Through this funding, IMMA will deliver training workshops, peer learning groups, and mentorship programs to help develop industry capability. The initiative will also strengthen digital transformation, organisational capacity, and corporate governance. A key component will be research to better understand the sector’s challenges and opportunities for future growth.
Joseph La Posta, CEO of Multicultural NSW, said the government recognises the critical role multicultural media plays in fostering inclusion and connection across communities.
“The NSW Government is extremely grateful for the contribution multicultural media outlets have made to harmony and inclusion in this state,” said La Posta.
“These publications do more than just report the news – they serve as community touch-points and amplify the voices of people from culturally diverse backgrounds.”
He added that the new funding will support the sector’s long-term resilience. “This funding will help IMMA safeguard the industry for years to come, strengthening resilience in a rapidly changing media landscape.”
IMMA Secretary Dr Fotis Kapetopoulos welcomed the grant as a show of support for diverse voices and a call to action for the wider business community.
“This support from the NSW Government is not just a grant – it’s a powerful signal to multicultural communities that their stories matter, and their voices deserve to be heard,” said Kapetopoulos.
He said the funding also highlights the value of investing in diverse media platforms. “It also sends a clear message to commercial NSW: invest in multicultural media, invest in our communities.”
“IMMA is proud to lead the digital and structural transformation of this vital sector, ensuring multicultural media remains strong, independent, and equipped to serve our diverse state.”
The investment marks a significant step in strengthening multicultural media’s role in public discourse, helping ensure these outlets remain vibrant and viable into the future.
