After the success of Donny Galella’s 100 Makeovers in 100 Days blitz last year, he has been busy working on a new initiative to celebrate Australian women with the launch of Pampered with Purpose last month.
According to Galella, this initiative is based on the belief that real role models should be respected for their work. It is not the infamous role models that do little to contribute to positive change in the world.
Pampered with Purpose has received nominations from across the country and an overwhelming response from people supporting this initiative just four weeks into the launch.
“Australia may be in the midst of the most challenging times as a country, but that hasn’t broken the spirits of the communities and those who are generously giving back during this time. From nurses to small business owners, mothers to charity workers, the true heart of our country is seen in every single nominee,” Galella said.
There has been an overwhelming response from brands partnering with Pampered with Purpose. Partners include Big W, Model Co, MCO Beauty, Morphe Brushes, Green and Blacks, iS Clinical, Grow Haircare, Colgate, Palmolive, imPRESS nails, Jackie Mack Designs, Lindt Chocolate, Hollywood Fashion Secrets and HM&M PR.
Pampered with Purpose is driven by the goal to simply say ‘Thank You’ and give back to those who make a positive impact. Winners will receive a makeover experience or a curated pamper pack delivered to their door.
“There is no need to makeover anyone’s appearance from scratch or change the way they look to fit an unrealistic beauty standard. I just want them to feel celebrated and respected,” Galella said.
Before and after makeover
Nominations are open Australia-wide at donnygalella.com.au/shine