Filo beauty editor honoured with Jasmine Award


Mother journalist shares her pride


By Lutgarda P Espiritu

As a mother of two daughters, both of whom are forging their media career, I must feel so delighted and proud to have them. They have accomplished more than what I had done in my 20s. My oldest daughter Eleanor Marie Pendleton, the youngest beauty editor in Australia at 24 years old, is the In Style Magazine Beauty Editor.

Eleanor studied her Diploma of Journalism at the Macleay College. She did her internship at Australian Consolidated Press (ACP) and started her journalistic career as the beauty writer/editorial coordinator for Cosmopolitan Hair & Beauty magazine. The break she was given by the editor Sarah Wilson and the beauty editor Zoe Foster by Cosmopolitan magazine opened the door for her to be in the magazines. Eleanor always wanted to be a magazine writer ever since high school. Maybe it is in the blood. She then became the beauty editor for Famous magazine and now at In Style magazine.

Last 16 April 2013, the Australian fragrance industry hosted the annual Jasmine Awards which recognise and reward excellence in fragrance journalism in the Australian media. The ceremony was hosted by Natarsha Belling and was attended by members of the cosmetic industry, beauty journalists, media editors, and award sponsors Air France and Atout France. A record breaking 30 journalists submitting entries and over 72 entries in total, the award honoured six fragrance articles across six different categories as well as the coveted Jasmine Award for Journalistic Excellence.

The Jasmine awards were judged independently by Natarsha Belling, renowned news presenter and long term supporter of the Jasmine Awards; Andrea Ferrari, Managing Director of cosmetic industry trade publication ESPRIT magazine; Jan Samuels, CEO of Look Good Feel Better; Margaret Khoury, General Manager Fragrances of the World; Kirstie Clements, former Editor in Chief Vogue Australia and most recently author of the Vogue Factor; Jan Logan, Jewellery Designer and artisan; and Brett Riddington, former Marketing Director, Cosmetics for David Jones.

Eleanor Pendleton was honoured with the Best Visual Story on Fragrance for her gorgeous visual design for the 2012 In Style Fragrance Awards, and the 2013 Jasmine Award for Journalistic Excellence, the highest award for achievement in fragrance journalism.

The Jasmine Awards recognise journalistic excellence in the fields of literary and visual achievement for articles on the subject of fragrance. The Jasmine awards acknowledge journalists for their contribution in communicating their specialist knowledge and information of fragrance to the public as well as promoting the further discovery to their readers.

The Jasmine Awards began in France over 20 years ago to recognise the ongoing contribution of journalists to the fragrance industry. Worlwide, the Jasmine Awards  are the most highly recognised and prestigious awards for fragrance journalism and are held in countries such as France, Canada, USA and the UK. The Jasmine Awards were first held in Australia in 2003.

For winners in other categories, check


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