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Ambassador De La Vega Exhorts the Filipino Community to Champion Philippine Health and Wellness Tourism 

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During a dinner with the Filipino Community members in Sydney hosted by the Department of Tourism (DOT) in Sydney on 23 September 2023, Philippine Ambassador Ma. Hellen B. De La Vega exhorted the Filipino Community to be champions and ambassadors of Philippine health and wellness tourism, urging them to take advantage of the new phase in the bilateral relationship as strategic partners.

She highlighted tourism promotion as a priority sector identified in the Joint Declaration on Strategic Partnership signed by Philippine President Ferdinand R. Marcos Jr. and Australian Prime Minister Anthony Albanese during the latter’s official visit to the Philippines on 08 September 2023. She also noted that the recently issued Southeast Asia Economic Strategy 2040 by Australian Special Envoy Nicholas Moore referred to tourism promotion as a priority sector for the Philippines to help eradicate poverty.

This is the first visiting joint government and private sector Philippine tourism delegation after the release of the Southeast Asia Economic Strategy 2040 and the visit of Prime Minister Albanese to the country.

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During the event, Philippine Tourism Representative Purificacion Molintas also presented tourism statistics of Australians visiting the Philippines and urged the Filipino Community members to actively take part in the ongoing ‘Bisita, Be My Guest’ travel incentive program of DOT. 

Prior to arriving in Sydney, the 18-member delegation headed by DOT Director for Product and Market Development Dr. Paulo Tugbang also visited Perth, Melbourne, and Brisbane where health and wellness tourism packages were promoted. The delegation was composed of officials from the Department of Tourism and owners and representatives of dental clinics, aesthetic clinics, a wellness resort, and a hotel-resort chain.

Ambassador Ma. Hellen B. De La Vega (3rd from left, seated), Philippine Tourism Representative Purificacion Molintas (2nd from left, seated), and Vice Consul Frances Cleofas (1st from left, seated) pose together with the members of the Philippine delegation, including DOT Director for Product and Market Development Dr. Paulo Tugbang (4th from left, seated), DOT-NCR Regional Director Sharlene Batin (5th from left, seated), other DOT officials, Philippine Consulate General in Sydney personnel, Philippine Airlines Area Manager for Australia Krystle Ramirez, and private sector representatives from dental clinics, aesthetic clinics, a wellness resort, and a hotel & resort chain.

Photo Credit: Department of Tourism in Sydney
Ambassador Ma. Hellen B. De La Vega (3rd from left, seated), Philippine Tourism Representative Purificacion Molintas (2nd from left, seated), and Vice Consul Frances Cleofas (1st from left, seated) pose together with the members of the Philippine delegation, including DOT Director for Product and Market Development Dr. Paulo Tugbang (4th from left, seated), DOT-NCR Regional Director Sharlene Batin (5th from left, seated), other DOT officials, Philippine Consulate General in Sydney personnel, Philippine Airlines Area Manager for Australia Krystle Ramirez, and private sector representatives from dental clinics, aesthetic clinics, a wellness resort, and a hotel & resort chain. Photo Credit: Department of Tourism in Sydney
(L-R) Department of Tourism (DOT) in Sydney Administrative Officer Eleanor Palima, DOT Director for Product and Market Development Dr. Paulo Tugbang, Ambassador Ma. Hellen B. De La Vega, Philippine Tourism Representative Purificacion Molintas, DOT-NCR Regional Director Sharlene Batin, and Vice Consul Frances Cleofas pose together at the “Love The Philippines” photo wall.

Photo Credit: Department of Tourism in Sydney
(L-R) Department of Tourism (DOT) in Sydney Administrative Officer Eleanor Palima, DOT Director for Product and Market Development Dr. Paulo Tugbang, Ambassador Ma. Hellen B. De La Vega, Philippine Tourism Representative Purificacion Molintas, DOT-NCR Regional Director Sharlene Batin, and Vice Consul Frances Cleofas pose together at the “Love The Philippines” photo wall. Photo Credit: Department of Tourism in Sydney

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