Cebu Pacific, the Philippines’ leading airline, is collaborating with Australian artisan ice cream brand Manila St to celebrate the resumption of its Melbourne-Manila route. The carrier will resume its thrice-weekly flights on Monday, March 27, after a hiatus of approximately three years.
Exclusive new flavour to celebrate route resumption
Cebu Pacific and Manila St have created a specially-developed Calamansi Cheesecake flavour to mark the resumption of flights. Chester Dapo, co-founder of Manila St, said, “We are very proud to be working with the Philippines’ number one carrier, and as part of the partnership, we will be offering free Calamansi Cheesecake ice cream to shoppers and passers-by at Melbourne’s Central Shopping Centre in the heart of the central business district this coming weekend.”
Return ticket raffle for Melbourne to Manila flights
Members of the public can drop by the Manila St ice-cream stand inside Melbourne Central (Level 1, opposite Lush) between 10 am-5 pm this coming weekend (Sat Mar 25/Sun Mar 26) to try the refreshing taste of Cebu and Manila Street’s new Calamansi Cheesecake flavour, while also hopping in the draw to win return flights from Melbourne to Manila by sharing on social media.
Manila St taps into Filipino culture
Manila St is a business started several years ago by Sydney couple Chester and Michelin Dapo, which now offers a range of Filipino-inspired ice cream flavours through distributors in Australia. Chester said interest in Filipino ice cream had soared in recent times, and that he and his partner harnessed the hugely popular taste of the vivid purple yam called “ube” to create their original flavour, Ube Halaya, and have since expanded their offering.
“Filipinos have long had a love affair with ice cream,” Chester explained. “We have tapped into this burgeoning trend and added a new spin to it with our Calamansi Cheesecake offering, using calamansi, which is a popular type of citrus fruit native to the Philippines.”
Excitement for Melbourne-Manila route resumption
Cebu Pacific’s Carmina Romero expressed excitement about the partnership with Chester and his Manila St brand, emphasizing the strong connection between the Philippines and Australia. Romero also acknowledged the success of Manila St in tapping into Filipino culture and sharing it with the Australian community.
Romero said Cebu Pacific was excited to offer services from Melbourne again. “This will allow us to provide both Filipino and Australian travellers the opportunity to explore our beautiful country with over 7,000 islands offering everything from amazing swimming and diving locations to trekking and adventure-style holidays – as well, of course, as our unique food and culinary treats.”
Book flights for as low as AUD169 one-way all-in
Cebu will resume its Melbourne to Manila flights Monday, March 27, flying three times a week. Flights can be booked for as low as AUD169 one-way all-in at cebupacificair.com.
