You must have heard every SEO expert say that competitor analysis is a must for your website’s success. But why is it so? Well, the answer is because both you and your rivals are targeting the same audience group, and only when you analyse your competitors will you be able to come up with a better strategy.
As a business based in Australia, you definitely know that every niche has cut-throat competition. Hence, you need competitor analysis to look at the type of content they are publishing, the strategies they are using, and their backlinks. To simplify things, you can get the help of a reliable team of link builders in Australia who will ensure that you precisely target the linking opportunities your competitors have missed. But how do you conduct competitor analysis? Here is a guide to help you.
What Are Competitor Backlinks?
Before we discuss how to analyse competitor backlinks, let’s understand what competitor backlinks actually mean. As the name suggests, competitor backlinks are backlinks that your competitors have received through various strategies.
The online world is very competitive. Hence, if you want to win, your strategy should be more than just improving your website’s performance. However, this is also an essential factor. Now, the question is, who are your competitors? In terms of backlink analysis, you mainly have two types of competitors:
- Domain-Level Competitor:
These are the competitors who compete with you for ranking in the SERPs as well as for the same organic traffic. They are usually brands that are from the same industry and offer the same products and services. You are primarily in a neck-to-neck competition with these brands.
- Keyword Competitors:
They may or may not be your direct competitors, but they do target the same keywords. These websites appear for search queries that have the exact keywords, making it crucial to identify them.
How to Find Competitor Backlinks?
This is a world ruled by the internet. Living our lives through smartphones has changed how businesses and their target audience think. Since the online world has such a significant impact on our lives, it is crucial that companies don’t leave any stone unturned. Competitor analysis is a must to make the most of the opportunities the internet offers. Now the question is, how do you find your competitors’ backlinks? Here is a guide that will help you:
- Identifying Who Your Competitors Are:
The first step is obvious. Without identifying your competitors, how are you going to target their backlinks? As mentioned above, your competitors are mainly domain-level and niche-level competitors.
- Find the Keywords You Want to Rank For:
Identifying the keywords you want to rank for will help you determine which competitors you want to target. This analysis does take some time, but it is very beneficial. Look at the websites that rank for these keywords on SERPs and check whether they are domain- or keyword-level rivals.
- Understanding the Ranking Opportunities:
Once you have identified your competitors, it is time to unearth the ranking opportunities. Doing so will enable you to determine how much organic traffic these pages are generating and what type of content they have.
Remember that pages with good organic traffic and rankings always have a good backlink profile. So, look at the backlinks that they have and understand how you can build a similar backlink profile.
- Analyse Your Competitor’s Content:
More than the keywords, it is the content that drives backlinks. So, make sure you conduct an in-depth analysis of your competitor’s content. Find out the high-ranking content pieces and why these pieces are receiving so much attention and backlinks.
Once you have discovered the content, look at the content gap. This helps you analyse the content that they rank for, but you don’t.
Conclusion
Analysing competitors’ backlink profiles is a great way to “hijack” their links. Hijacking may not be the most suitable term, but we are sure you understand the meaning. When you know the content and keywords that are helping them gain the maximum number of backlinks, you can determine the loopholes that they have missed. This enables you to acquire their backlinks, which is a very standard practice in search engine optimisation.
