The Series will be played throughout September, culminating in the Toyota AFL Grand Final on 28 September.
The AFL unveiled its Finals Series TVC campaign on Friday August 16, encouraging fans to ‘Witness Greatness’.
AFL General Manager – People, Customer & Community, Dorothy Hisgrove, said the 2013 Toyota AFL Finals campaign aimed to capture the unique appeal of attending an AFL Finals match.
“The Toyota AFL Finals Series is the pinnacle of the AFL Season and once again we’re set to see the best players from the best teams go head to head in September.
“While the identity of this year’s Premiers is still unknown, one thing is certain, nothing compares to the atmosphere of a packed AFL stadium during the Finals. You have to be there.
“This year’s campaign builds on the Greatness theme that has been such a recognisable element of the Finals Series over the past two years.
“There is nothing like seeing a Finals match live – from the build-up on game day to the final siren – and we think we’ve captured the unmistakable feeling that comes with seeing your team aspire to greatness.”
For further details, please visit www.afl.com.au.
Get more stories like this in your inbox!
Sign up for our newsletter and receive regular updates.