https://www.youtube.com/watch?v=n-PIA5fQ7lM
Filipino-Australians, Maricor and Maricar Manalo are the artists behind Myer’s embroidered lettering for its 2016 Mother’s Day campaign. The Sydney-based twins have been doing illustrative embroidery for six years now. They do handcrafted visuals and tactile graphics
Their mother, Filomena was also featured in a special Myer interview talking about how she has raised her twins. Meanwhile, the twins talk about how their mum has inspired their craft. “Our mum has inspired us by always being there to support us, being strong, being a tough cookie and just allowing us to follow our own individual path. And she’s been there to push us along and offer her support,” says Maricor in an interview posted on the Myer website. Maricar tells about how strong their mother is, “She’s sort of a tough cookie but with a soft centre, but her strong willed nature has given us the courage to take our own path and do what we feel passionate about.”
“Their inspirational, hand embroidered lettering for our Mother’s Day celebration is a beautiful reminder that behind every mum is a unique and extraordinary woman,” says Myer’s special magazine for Mother’s Day celebration. The cover has the sisters’ embroidered “Spoil me Rotten, Happy Day” using yellow and orange thread.
Having gained worldwide attention due to their intricate needlework creations, Myer commissioned the embroidery skills of the sisters to deliver their Mother’s Day message to everyone: “she’s unlike any other woman, for a million reasons and more.”
Myer wanted to replace the name “Mother” with 27 actual names of mothers like Eva, Huong, Rose, Elizabeth or Chloe. Maricor and Maricar created an entire alphabet of what Myer is using for their campaign to produce special gifts. The names were then brought to life by animation and graphics house, Flutter.
The Myer magazine caught the attention of Filipino-Australians not only because the first few letters of Filomena’s name was embroidered but they are happy to see the word “Filo” which signifies the sisters’ Filipino heritage.
To view more of their works, please visit: http://maricormaricar.com/
To read, Lucy Feagin’s interview, please visit: http://thedesignfiles.net/2012/08/interview-maricor-and-maricar-manalo/
To read more about the Myer interview about Filomena and the twins, please visit: https://blog.myer.com.au/women/meet-the-artists-maricor-and-maricar-manalo/#more-12138