By Jill Russel Beltran

MANILA — The Department of Tourism (DOT) is targeting to attract 12 million international visitors by the end of the term of President Rodrigo Duterte.

Tourism Secretary Wanda Corazon Teo on Thursday said the agency is developing a “highly-competitive” tourism industry.

The previous administration failed to reach its target of attracting 10 million foreign tourist by the end of the term of former President Benigno Aquino III. Aquino stepped down from office last June.

The DOT attracted only 5.4 million foreign tourists in 2015.

Teo is optimistic that the agency will reach its target, citing upward trend in foreign tourist arrivals.

She said at least 2,978,438 foreign tourists visited the country in January to June period, 13 percent higher than the 2,619, 625 arrivals in the first six months last year.

She added that there were 459,138 visitor arrivals in June alone before the Duterte administration took office.

Korean tourists remain to be the top visitors in the country numbering to 686,118 and spending about Php 6.47 billion for the month of June alone, said Teo.

United States came in second place with 454,170 visitors, spending Php 3.80 billion; followed by China with 340, 958 visitors spending Php 3.53 billion. Japan is in fourth place with 260, 656 visitors spending Php 1.20 billion, followed by Australia with 126, 209 visitors with Php 0.87 billion expenditures.

Teo said that despite being endowed with world-class tourist attractions, the Philippines continued to trail behind Thailand, Malaysia, Singapore, Indonesia and even Vietnam in terms of visitor arrivals as of 2015.

The Tourism chief likewise revealed its agency’s target of generating 89 million domestic tourists by 2022. Domestic travelers in 2015 was 68 million, she said.

As for revenue target, Teo said tourism industry stakeholders “will collectively work to increase revenues from Php 2.8 trillion in 2015 to Php 3.9 trillion by 2022.”

“From the current 8.2 percent share of the country’s GDP (Gross Domestic Product), we’ll raise it to 10 percent by 2022,” she added.

“We must shoot for the stars and maintain an upward trend in terms of visitor arrivals and revenues, for the benefit of all stakeholders,” said Teo. (PNA)

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