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DTI Sydney invites Fil-Aussies to invest in franchising

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Are you looking for a new start and exciting business opportunities in 2022?
The Department of Trade and Industry’s overseas trade office in Sydney invites Filipino-Australians to invest in franchising in the Philippines and support the expansion of Philippine brands in Australia.

In partnership with the Australia Philippines Business Council (APBC) – Western Australia Chapter and the Philippine Franchise Association (PFA), DTI Sydney will host a special 2022 edition of Trabaho, Negosyo, Kabuhayan (TNK) via Zoom on 19 February 2022, at 10:00 AM, AWST/PST.

The TNK is an initiative of the DTI that aims to promote entrepreneurship and support micro, small and medium enterprises (MSMEs) by encouraging returning Overseas Filipinos (OFs) and Overseas Filipino Investors (OFIs) to invest in viable economic activities in the Philippines. TNK also aims to globalise Philippines brands by helping homegrown companies expand their footprint in overseas markets.

Through a series of webinars and information sessions, the DTI presents various investment opportunities to OFs and OFIs wishing to venture into entrepreneurial activities. The program also provides potential entrepreneurs and investors with the necessary tools, information, and contacts to help them succeed in their business ventures.

For 2022, an exciting line-up of events has been planned by DTI Sydney, starting with a special 2022 edition featuring well-known Philippine brands that are ready for overseas expansion in Australia and those aiming to grow their brands domestically.

“The Filipino-Australian community have long been waiting for popular brands like Jollibee and Max’s, so this is a good opportunity to be updated about their plans,” Alma Argayoso, the Philippines’ trade representative to Australia, said.

Aside from food brands, the demand for health, beauty and wellness products have been on the rise and Oryspa, the Philippines’ first and #1 producer of rice bran-based health and beauty products, aims to bring to Australian homes the spa experience through their wide range of bath and body care, facial care, stress and pain relief products and home and spa solutions.

Meanwhile, Mister Donut, 7-11, and Kurimi Milk Tea will present franchising opportunities in the Philippines for those planning to invest in the country or have relatives and friends who can manage the business for them.

Franchising creates millions of jobs and is a major contributor to the Philippines’ economic development. Prior to the pandemic, the industry contributed 7.8% to the GDP. According to PFA, it generated two million direct and indirect jobs from over 200,000 franchise outlets.

“Despite the uncertainties and difficulties, the PFA managed to survive the worst of the pandemic and are on our way to recovery and resurgence,” PFA chairwoman and owner of Oryspa Sherill Quintana said.

Christopher Lim, PFA’s president, said he is bullish and optimistic about the country’s franchising industry. The organisation will help more brands grow across the country and overseas within the next two years.

Lim will present an overview of the franchising industry in the Philippines and help the participants choose and invest in the right franchise, while brand representatives will present their investment offerings.

Meanwhile, Philippine Honorary Consul Virma Symons of the Philippine Consulate in Perth will deliver the opening remarks. Ms. Louisa Cotter, Vice President of the Australia Philippines Business Council – Western Australia Chapter, will help moderate the discussion.

Interested participants may register at bitly.ly/Franchising on or before 17 February 2022, or send an email to sydney@dti.gov.ph for any questions or concerns.

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