Australian tech company Fingerprint for Success (F4S) has published a first-of-its-kind study to understand the unique motivations of the Filipino workers.
Launched in partnership with the Department of Trade and Industry’s overseas trade promotion office in Sydney (Philippine Trade and Investment Center – Sydney) and Startup Village, this three-year project has quantified the top motivators and traits for the Filipino workforce.
The groundbreaking research highlights the strategic advantages of the Philippines’ workforce, uncovering opportunities for government, industry, education, trade, and investment sectors. The study also helps to leverage the natural talents of the Filipino working population to drive innovation and change, solidifying the Philippines as one of the top 25 emerging Asian ecosystems (Startup Genome, 2022).
Key traits of Filipino working culture
According to the study findings, key traits that distinguish the working culture in the Philippines are the following:
- Having a theoretical approach and understanding of the rationale behind tasks
- Making decisions based on what can be seen and observed
- Focusing on what is present and practically relevant
- Evolution (i.e., improvement over time)
- Consistently checking for accuracy and continuous performance.
During a recent event launching the F4S findings, Philippine trade representative to Australia, Alma Argayoso, expressed, “A premise in doing business or promoting business relations between two countries is a basic understanding of each other’s cultures. When we understand each other, we can do business better. This study went beyond basic understanding but dived deeper into the Filipinoworking culture”.
“For existing and potential entrepreneurs and investors, this Culture Map might provide you with a powerful tool to leverage, strategise and better understand new opportunities for the Filipino workforce,” Argayoso said.
“My life in effect has always centered around developing an army of entrepreneurs here in the Philippines because we believe that in doing so, we are able to uplift the nation altogether,” Mr. Carlo Calimon, president and co-founder of Startup Village Philippines, said.
When referring to the Culture Map, Mr. Calimon explained, “Understanding blindspots allows you to become a better leader, founder and colleague and what we understand from the culture study is incorporating incremental changes that can create an impact and help change behaviour.”
F4S spokesperson Matija Squire wanted to determine if Filipinos thrived in an entrepreneurial environment after seeing a collective entrepreneurial ambition from attendees at the Philippines Startup Week in 2019. The recent Philippines Culture Map study provided the opportunity to explore this hypothesis and has now offered statistical evidence that Filipinos are entrepreneurial in nature.
The Philippines Culture Map will be launched in Manila during the Philippines Startup Week on 14-18 November 2022.
A copy of the study can be downloaded here.
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