Cebu Pacific, Asia’s first low-cost airline and the Philippines’ largest airline, recently launched a new marketing campaign aimed at Australian travellers. The campaign features significantly reduced fares on its Melbourne and Sydney routes. This initiative coincides with the sixth anniversary of the airline’s service from Melbourne to Manila.
During an event at the W Hotel in Melbourne, attended by industry stakeholders, Carmina Romero, a spokesperson for Cebu Pacific, discussed the campaign’s goals.
“The Philippines has been somewhat of an under-the-radar destination for Australians, but we are seeing a growing interest as more travellers discover what our 7,000-island archipelago has to offer,” Romero said.
The campaign, themed “Fly to Happy, Fly to the Philippines,” draws attention to the Philippines’ reputation as a hub of happiness in Southeast Asia, a detail underscored by the 2024 World Happiness Report from the Oxford Wellbeing Research Centre. Romero added, “We aim to spread this happiness by making travel to the Philippines more accessible and enjoyable for Australians. Our country is not only home to some of the most stunning islands in the world but also the epicenter of marine biodiversity with numerous sites ideal for diving and boating.”
Additionally, Consul Ralph Abarquez highlighted the demand for more direct connections, noting that the Filipino community in Adelaide is particularly eager for a direct flight to the Philippines.
The potential for a direct route from Australia to Cebu was discussed at the launch, reflecting the growing hope and interest in expanded service options.
As part of the promotion, Cebu Pacific announced some of the lowest fares in its history, with prices starting at $289 for flights from Melbourne or Sydney to Manila. The promotional fares are available until April 30, with the travel period extending from May 1 to September 30, 2024.
Since initiating services to Melbourne in 2018, Cebu Pacific has been competitive in pricing, often offering 60-70% lower fares than other carriers. The airline now runs three weekly flights from Melbourne and five from Sydney.
Cebu Pacific has successfully restored its seat capacity to pre-pandemic levels, operating 2,700 weekly services across 108 routes to 59 destinations, including 24 international markets. The airline’s fleet consists of 80 aircraft, including 64 Airbus models, boasting one of the youngest fleets globally with an average age of six years.
Interested parties can visit the Cebu Pacific website for further information and bookings.
